A Facebook page is important part of your social media strategy. These pages if developed well can help improve the relationship you have with your current & potential customers and/or users of your products or services. In addition they give you the opportunity to interact in real time with users and find out more about who they are and why they are interested in your products or services, BUT it will also give you insight in what might need to be improved!

Here are some of our top tips to create a great Facebook page:

  • Give your page a clear purpose
  • Define your strategy
  • Page should be fun, useful and share able
  • Provide ‘fan only’ content
  • Include plenty of links to your website
  • Use Facebook Ads to gain fans quickly
  • Make regular and relevant status updates
  • Keep content on your page fresh
  • Ask your fans what they want to see!
  • Use applications, games and competitions to add depth

    • But remember by having a Facebook page you give users the opportunity to express their opinions, good or bad, about your brand, company and/or services. So be prepared to also deal with potential negative comments and so think about what they potentially could be about and how you want to handle them before launching your page!
    Do you have more tips for creating a successful Facebook page? Let us know by leaving a comment!